November 13, 2006

Guidestar just released the Non-Profit Economic Survey. Check it out at
http://www.guidestar.org/news/features/2006_survey.pdf.

Viral marketing idea: ask each of your board members to start a viral fundraising campaign by setting up a personal solicitation page on your website and then directing their friends to go there to make a donation. They can send an email announcement and a link to the page to everyone on their personal mailing list.
Marketing Newsflash: Nielsen conducted a direct mail study and found out that charities had the highest rate of unopened mail — 76%!

Introduction

I have been helping non-profits to raise money for several years. Recently I have become interested in how non-profits can leverage Web 2.0 to share stories and resources, and to connect with supporters.

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